Unveiling its biggest slate to date in India, Amazon Prime Video has announced over 40 new titles, in Hindi, Tamil and Telugu, across original series, original movies and co-productions with some of India’s biggest and most successful studios.
The service also announced that it will more than doubling its investment in Prime Video India over the next 5 years to offer a wide range of genres, from cutting-edge thrillers, high-octane action, engaging dramas to light-hearted comedies and heart-warming romances.
Genres, such as supernatural and horror will also be explored for the first time in its India journey and unscripted series, such as biographies, true-crime and investigative docudramas will also be brought forward.
The platform will continue its work to champion diverse creators with unique, cinematic voices from across the country, with almost 70% of the new upcoming titles set to feature new talent – both in front of and behind the camera.
Amazon had also launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. Customers can now get early access to the latest Indian and international movies, including a rich catalogue of popular movies from around the world. The rental service will be available to all Prime members, as well as anyone who isn’t a Prime member.
Amazon has also launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. Customers can now get early access to the latest Indian and international movies, including a rich catalogue of popular movies from around the world. The rental service will be available to all Prime members, as well as anyone who isn’t a Prime member.
“In the last 5 years, we have built a strong slate of locally produced content across languages, super-serving the diverse entertainment needs of Indian customers. With increased access and distribution, we have helped these great stories travel far and wide in India, and around the world. We have played a key role in helping expand the linguistic palette of Indian customers, thereby, increasing the audience base for creators and talent.
Prime Video India today sees viewership from 99% of the country’s pin-codes. India continues to be one of Prime Video’s fastest-growing and most engaged locale globally. We are humbled by the love we have received from our consumers and continue to be deeply committed to delighting our customers with great content, while also fuelling the creative economy,”Gaurav Gandhi, Country Head, Amazon Prime Video India, said:
“Our mission has been to tell compelling, authentic and rooted stories that not just connect with audiences in India but resonate with audiences across the world. We feel humbled that the characters of our shows and films have inspired new archetypes, blazed a new trail, and in fact, become a part of the cultural zeitgeist. As we move forward, we are excited to partner with some of the most prolific creators to bring forth powerful stories across different formats, genres and languages for our customers. We are confident that our upcoming slate of shows and films will transcend all barriers of language, nationality or formats.”Aparna Purohit, Head of India Originals, Amazon Prime Video