Heritage South Asian Hair Care Brand, Vatika UK, is continuing to challenge discrimination in the beauty and personal care Industry through its latest campaign #BeVisible – celebrating positive body image and the visible differences among us. #BeVisible follows in the footsteps of the brand’s previous award-winning campaign, Stronger Roots which sought to champion real women, […]
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Vatika UK, experts in South Asian hair and members of the Dabur Group, a world-leading ayurvedic and natural products company founded over 135 years ago, have launched their Stronger Roots campaign – celebrating real women and individuals through the challenges they have overcome and the empowerment they have felt through their hair. The Stronger Roots campaign marks a game-changing […]
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If you read my post about ‘things I wish I knew when I started my curly hair journey’ you’ll know that I once dyed my hair blond. In one sitting. From dark brown to blond. It took around 8 hours (insert expression of devastation from Brad Mondo). I went blond whilst freelancing away from home […]
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The things I wish I knew when I started my curly hair journey – by Parveen Devi
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