For International Women’s Day 2024 (IWD2024), South Asian hair care brand, Vatika Naturals, champions diversity through their #RootForMe campaign, featuring an all-female comedy lineup.
Heritage South Asian Hair Care Brand, Vatika UK, is continuing to challenge discrimination in the beauty and personal care Industry through its latest campaign #BeVisible – celebrating positive body image and the visible differences among us. #BeVisible follows in the footsteps of the brand’s previous award-winning campaign, Stronger Roots which sought to champion real women, […]