Vatika UK Launches new campaign #BeVisible to Celebrate Diverse Body Image and Inclusion

March 20, 2022.Reading time 13 minutes.

Heritage South Asian Hair Care Brand, Vatika UK, is continuing to challenge discrimination in the beauty and personal care Industry through its latest campaign #BeVisible – celebrating positive body image and the visible differences among us. #BeVisible follows in the footsteps of the brand’s previous award-winning campaign, Stronger Roots which sought to champion real women, […]

Hair Care Brand, Vatika UK, Celebrates Real Women, Gender Fluidity And Inclusivity

March 29, 2021.Reading time 5 minutes.

Vatika UK, experts in South Asian hair and members of the Dabur Group, a world-leading ayurvedic and natural products company founded over 135 years ago, have launched their Stronger Roots campaign – celebrating real women and individuals through the challenges they have overcome and the empowerment they have felt through their hair. The Stronger Roots campaign marks a game-changing […]